Senda BJJ
Senda is a premium Brazilian-Jiu-Jitsu clothing brand rooted in minimalist values and European design sensibility. The brand name “Senda” (Spanish for path) evokes the journey every athlete takes: the training, the setbacks, the breakthroughs. The goal was to translate that mindset—continuous progress, resilience, and clean strength—into a visual system via logo, typography, colour palette, brand applications, and touch-points. I also designed the full line of apparel — including rashguards, shorts, and gis — ensuring that the product design and visual language work together seamlessly.
